This is an important topic for our times! And it is an issue that has driven discussion and thinking at Social Innovation Sydney from the beginning. This film confronts the new reality facing brands in a world where transparency is there, whether they like it or not.
“Bad Companies Can’t Hide Behind Great Ads Anymore
They can’t abuse the environment and tell us they’re green, hide corruption behind a clever headline, or sell the same old junk as new and improved. We’re just not buying it.
Now we have constant access to information that tells the truth about the products we use and the ethics of the companies behind them—and that changes everything.
In The Naked Brand, veteran ad man Jeff Rosenblum turns an introspective eye on the corporate world. He shines a spotlight on brands that say one thing and deliver another, asking industry luminaries the question that’s on everybody’s mind: now what?”
Source: The Naked Brand Trailer
Thanks to Mark Pesce for sending through the link.