Join us to celebrate Social Media Day with ‘Diversity in Innovation’ #smday

Join us for Social Media Day: Diversity in Innovation, co-hosted by Community Brave Foundation and Social Innovation Sydney, at Vibewire in Ultimo on Saturday 30th June 2012.

We are really excited by the lineup of speakers who will cover issues related to diversity in social media. It’s an angle that not often addressed in the fast paced world of social media.


Speakers and Sessions

  • Introduction – Kate Carruthers from Social Innovation Sydney
  • Mark Pesce: ‘The Next Billion Seconds
    Mark Pesce is an inventor, writer, entrepreneur, educator and broadcaster.
  • Ben Mulcahy: ‘Gay & Lesbian Australia loves technology
    Ben is Managing Director of Pink Media Group, Australia’s Gay & Lesbian media network.
  • Tim Noonan: ‘Sexuality, Diversity and People With Disabilities: Creating Accessible Innovation for Social Inclusion
    Tim is a voice, Usability and Accessibility consultant, inspirational conference speaker and the founder of Vocal Branding Australia. Over the last 25 years Tim has blended his interests in technology, speech, telephony and accessibility, to bring printed and online information to life for people who are blind or print disabled. In 2011 Tim was engaged by the NSW Electoral Commission as the lead Voice Usability Designer and accessibility expert for iVote – regarded as the most advanced and successful telephone and online voting implementation in the world.
  • Tom Dawkins: ‘How peerfunding can help you launch your innovative projects
    Tom is the co-founder of fundraising platform and before that was founder of Vibewire and the Vibewire Hub. In-between he was Social Media Director for Ashoka and HopeLab in the US. He’s also run music festivals, Burning Man theme camps, conferences, film festivals and indie magazines and advised corporations, governments and non-profits on communications and community-engagement strategies.
  • Brodie West: ‘Engaging with a Gay Man: Why you need to work for their pink dollars
    Brodie has been with DNA magazine since 2010. DNA is Australia’s best-selling magazine for gay men. He has an extensive knowledge of social media, and has helped integrate the DNA business model with their social media marketing strategy. Brodie also handles the magazine’s key advertising accounts and has worked with many brands to reach the DNA target market through traditional channels, as well as through events and product launches.
  • Mikey Leung: ‘Digital Storytelling – a new collaborative network of storytellers
    Mikey, a guidebook author, ex-journalist, video producer and WordPress web designer, and founder of the new Digital story tellers network. He’ll tell the story of how we’re using storytelling at BushTV to create engagement, interaction and take full use of the interactivity of today’s multimedia tools.
  • Amanda Keeling: ‘Diversity and Distance: How technology has changed the notion of community and the way we do business
    Amanda is on the Board of the Sydney Gay and Lesbian Business Association and is the Director of Media and Communications. She is also on the board of Sydney Gay and Lesbian Mardi Gras and currently chairs the SGLMG Community Engagement Committee. Amanda holds a Masters in Communication Studies, a Bachelor of Arts (Hons) and Diploma in Project Management. Working as a media and communications consultant, Amanda’s experience ranges from marketing, research, strategy and business development, to client relations, production, media and communications.
  • Peter Urmson: ‘Creative vs. Data Analytics
    Peter has been the CEO of the Online Marketing Group and recently sold that business and merged it into Fairfax Media. He is now the GM across the Online Marketing Group, all of Classifieds across Domain, MyCareer, Drive, General Classifieds and Trader both print and digital. Prior to this he was General Manger for He has also worked as CEO across Returnity, an Email Marketing and Data Analytics Agency and also The Population, Australia’s first Social Media agency, where he integrated that business into C4 a web development agency.
  • Davy Knittle: ‘The Accidental Bully: Asking Queer Questions
    Davy Knittle is a 2011-2012 Thomas J. Watson Fellow, at work on an international research project entitled Cities in Transition: Identity, Narrative and the Changing Urban Landscape, which has taken him to Canada, Ecuador and now to Australia. In the States, he’s worked as a diversity workshop facilitator for many groups including the National Association of Independent Schools.
  • Gavin Heaton: ‘Making Space for Quiet Voices
    Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs and is the co-publisher (with Drew McLellan) of the ground-breaking collaborative marketing book series, Age of Conversation. A social business strategist, Gavin has worked in agencies (leading the global digital strategy for McDonald’s) and on the client side (SAP, IBM). He also works with young people as president of local non-profit organisation, Vibewire.
  • Kim McGuire: ‘Fuelling innovation in accessibility: How diversity in abilities enables better design
    Kim is a user experience designer and accessibility advocate within the Westpac Group. She is passionate about delivering experiences that are considerate of the challenges people face on a daily basis, and believes strongly that without diversity, the World would be a boring place
  • Closing Remarks – Rami Mandow from The Community Brave Foundation

Looking forward to seeing you at ourDiversity in Innovation – World Social Media Day.


We would like to thank Vibewire for providing the venue, Rolls on Oxford for the delicious food. We’d also like to thank all of our guest speakers for taking the time to share their ideas and passion with us.

Please feel free to join us for a drink and a quick bite at The Pump House after this event.

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